Celebrate 60 years of Russ Darrow with our Special Offers Click here

*One at this price. Subject to prior sale. Used vehicle market pricing varies and is subject to change. All prices plus tax, title, license, and $499 dealer service fee. See dealer for additional details.
*One at this price. Subject to prior sale. Used vehicle market pricing varies and is subject to change. All prices plus tax, title, license, and $499 dealer service fee. See dealer for additional details.
*One at this price. Subject to prior sale. Used vehicle market pricing varies and is subject to change. All prices plus tax, title, license, and $499 dealer service fee. See dealer for additional details.
*Available on 2021-2024 vehicles. Buy payment figured with $0 cash down @ 2.99% APR for 60 mos. $17.92/$1000 financed. Offer available with trade-in of a vehicle. Must finance through Landmark Credit Union. Maximum amount financed: $15,000. 80% max loan to value. ** Financing and deferred monthly payments for well-qualified buyers when financed through Landmark Credit Union. Interest, if any, accrues from date of purchase. Plus tax, title, license and $499 service fee. Offered to qualified buyers w/ approved credit. See dealer for complete details. In-Stock vehicles only. Not valid in conjunction with any other offers. Subject to prior sale. Photo for illustration only. Offer ends 3/31/2025.
*Available on 2021-2024 vehicles. Buy payment figured with $0 cash down @ 2.99% APR for 60 mos. $17.92/$1000 financed. Offer available with trade-in of a vehicle. Must finance through Landmark Credit Union. Maximum amount financed: $15,000. 80% max loan to value. ** Financing and deferred monthly payments for well-qualified buyers when financed through Landmark Credit Union. Interest, if any, accrues from date of purchase. Plus tax, title, license and $499 service fee. Offered to qualified buyers w/ approved credit. See dealer for complete details. In-Stock vehicles only. Not valid in conjunction with any other offers. Subject to prior sale. Photo for illustration only. ^ $60 Kwik Trip gift card with every vehicle purchase. No cash value. Offer expires 3/31/2025.
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Russ Darrow Direct

An Auto Group You Can Trust, Brands that You Love

At Russ Darrow Direct, we are committed to providing you with the best experience when searching for your new vehicle. We carry the brands you love along with stress-free buying options and exceptional service. Shop our vehicles today! View All Vehicles
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Russ Darrow Direct

For six decades, the Russ Darrow Group has been serving the state of Wisconsin to help with all its transportation needs. This all started in 1965 when Russ Darrow opened up his first Chrysler dealer in West Bend, Wisconsin, becoming the youngest person to do so. Ever since, Russ Darrow has grown his business by staying true to his core values of helping his fellow Wisconsinites get on the road safely and affordably.

Involvement in the communities that put their trust in the group has been at the foundation of everything Russ Darrow Group has done from the very beginning. We believe in the power of community and strive to make a meaningful impact beyond the showroom. We are committed to giving back through a variety of initiatives, including supporting local charities, sponsoring community events, and organizing volunteer opportunities for our employees. From fundraising drives for local schools to partnerships with non-profits that address critical needs, our goal is to foster positive change and strengthen the community we serve. By investing in the places where we live and work, we hope to build lasting connections and make a difference in the lives of those around us.

We have always recognized that our employees are our greatest asset, and we are dedicated to investing in their growth and well-being. We offer a comprehensive benefits package that includes competitive salaries, health insurance, a wellness program, retirement plans, and opportunities for professional development. We are also committed to promoting from within, providing our team members with clear pathways for advancement and leadership roles. By nurturing talent and fostering a supportive work environment, we empower our employees to thrive and build rewarding careers with us.

Since Russ Darrow founded the company in 1965, the Russ Darrow Group has expanded far beyond his original vision. Today, we proudly operate 14 new car franchises, including brands such as Nissan, Honda, Mazda, Toyota, Mitsubishi, Chrysler, Dodge, Jeep, RAM and Kia, a used car superstore, five buy here pay here locations, three body shops, and 20 service centers. Our Darrow Difference Makers are dedicated to helping you and your family get on the road safely and confidently.

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Our Reviews

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DealerRater Mar 18, 2025

The did a great job. Even told me there some other things that needed to be done. What nice people please to go there.

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Google Mar 17, 2025

We had a very good experience buying from Russ Darrow. We had used Sam Burrell in a previous purchase at another location so we called her again and we’re not disappointed. Sam was great at keeping in touch, listened well to what we wanted and found the vehicle we needed. The dealership was great to work with—no high pressure at all.

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DealerRater Mar 17, 2025

All professionals and easy to work with, Mark was amazing to work with! So appreciated.

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DealerRater Mar 15, 2025

Quick and efficient even though I arrived on the wrong day. Seemed to be thorough

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DealerRater Mar 12, 2025

They do the job. They’re nice and it gets done. It was easy to get an appointment.

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DealerRater Mar 11, 2025

They changed my oil quickly & sent me a video of other checkpoints - very impressive!

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DealerRater Mar 11, 2025

They were great when I had questions about my new car and let me bring it in and asked them.

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DealerRater Mar 11, 2025

I have always had a wonderful experience. I have been met with nothing but great customer service walking through the door. Always quick to get me in for oil changes just an overall wonderful business

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Google Mar 9, 2025

They went out of their way to work with us......very nice and knowledgeable people. If we were ever to buy another car.....our first stop would be there.

Russ Darrow Direct Location

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We are located at 988 S Green Bay Rd
Neenah, WI 54956

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Russ Darrow Direct 44.17393481916533, -88.48397233219858.